In recent years, the kettle bell has become a highly popular exercise tool amongst athletes, fitness enthusiasts and martial artists. Working with kettle bells increases strength, endurance, agility and balance, challenging both one's muscular and cardio system with dynamic, total-body movements. Whether you want to burn fat, develop your cardio fitness or increase your strength, it can all be done with a kettle bell. Fitness-Mad's kettle bells feature an oversize powder-coated handle that provides excellent grip whilst allowing for full and fluid motion. The base of each kettlebell is colour coded and covered with a heavy duty vinyl skin that not only looks the business but helps to protect the floor!